Intro to the brand
For anyone who’s not too sure about the crypto world, there is a lot to be curious about. Like Polygon. Polygon is the first well-structured and easy-to-use platform for Ethereum scaling and structure development. The brand has internationally rid users of the pain points that come with blockchain development and have become a firm favourite amongst developers. With the NFT and gaming space gaining exponential traction, Polygon Studios is Polygon’s stake in the ground. Polygon Studios strives to become the biggest facilitator in blockchain gaming and NFTs globally by offering unparalleled support to onboard Web 2.0 gaming studios and IP owners to Web 3.0. The only thing left to establish was some killer branding.
Polygon Studios’ visual identity needed to find the sweet spot in a lot of different dichotomies. Polygon Studios defines itself as being adventurous and enterprising in equal measure. On one hand, the visual identity had to represent Polygon’s status as a market leader and their legacy in shaping the blockchain gaming and NFT space. On the other hand, we had to reflect that Polygon Studios’ eyes are firmly set on the future and translate the start of a new blockchain paradigm. Whatever we created needed to be vibrant, high spirited and memorable as well as helpful, best-in-class and innovative.
We also had two clashing audiences to work with. The first were blockchain gaming veterans clued up on the ins and outs of crypto that are looking for additional blockchain and crypto use cases. The second group were made up of kingpins in the brands and arts scene. With more and more celebrities, entertainment houses and artists eager to add NFTs or gaming tokens to their portfolios, Polygon Studios’ visual identity needed to show that they could deliver.
This new market was also unchartered territory for us as a studio. Here at EAT, we’ve just started designing for the crypto market but have already become pioneers in the design world for blockchain. We dove headfirst into the unknown and dug into research about the NFT world. We were ready for the challenge.
Results/ What they were able to achieve
The process for this project went very smoothly both with our team at EAT and with Polygon’s team. In the beginning stages, we cast our net wide and presented three different paths: one passed on MSc. Escher’s impossible objects, one based on prisms and reflections, and one based on clean, elegant vectors. We opened up a world of possibility for the client, but one thing was certain from the very beginning: this team would be 100% female. From management to design, all the people involved from EAT would be Latino women. That’s something we’re really proud of.
With our hand-picked design team, two amazing Argentinian designers with experience both in branding and 3D modelling, we decided to divide and conquer to flesh out all three concept ideas presented. It was a challenge to pick between the three but ultimately, we had to focus on the market, what would best differentiate Polygon Studios from their competitors and how the brand would work in real life. In the end, our team felt that the audiences would connect to a dark and simple brand that had an organic touch. That led us to create a symmetric polygon with clean lines and organic mesh gradient.
Polygon was our start point for this visual identity. We created the base structure of the logo from the main brand. We added three dimensionality to keep the digital art and gaming world right at the heart using Adobe Illustrator and Photoshop to accomplish our vision. Our chosen colour palette captured the free-spirited and high-energy culture of this buzzing blockchain space: the colour scheme merges both warm and cold, sprouting layouts as unique as the NFTs that Polygon Studios facilitates. In the end, we created a high-spirited and vibrant visual identity that represented Polygon Studios as a best-in-class brand with global reach. We couldn’t be happier.
Renata Amaral Morris, Founder and CEO
Gabriel Seibel, Partner and COO
Project Managers: Luisa Samuel and Bárbara Scatolini
Creative Research: Paula Ramos
Creative Lead: Jess Souza
Visual Artists: Jess Souza, Lucía Izco, Carolina Carballo