Higround is a brand that lives at the intersection of gaming and hypebeast culture. The name refers to the tactical advantage a player has in a “high ground” position where they can see more of the map at once. That type of area is ubiquitous across gaming and heavily sought after by players. Higround was launched in 2020 to build Hypegeek culture through products that push aesthetics forward and content that grows awareness.
Our task was to create an aesthetic ecosystem where Higround’s “Hypegeek” culture — gaming, fashion, and music meet.
“Working with EAT was one of the best agency experiences we’ve ever had. Renata and her team are truly top-notch and make their clients feel like family. They went above and beyond the project proposal to ensure we had an amazing final product; it was a special experience. EAT also helped us understand the entire process and made everything pretty simple. They set the bar high for how we interact with our designers and agencies moving forward. We love EAT!” — Rustin
Renata Amaral Morris,
Founder and CEO
Partner and COO
Project Manager and Creative Research
Gustavo Bouyrié and Matheus Trevisan,