Amazon Music reimagines sound by enabling listeners to access millions of hours of songs, podcasts and audio content all through the power of their voice. The platform reached out to SALT audio production company – world leaders in storytelling through sound – to produce their latest podcast: Become. Every week, Become releases three fifteen-minute doses of mindfulness designed to slot right into your routine. This new series is set to make waves in the world of well-being podcasts.

The main challenge was to create something that really stood out amongst other podcasts. Amazon Music is home to Become, as well as millions of other content series including direct competitors. We had to create something that set it apart. On top of that, the visual identity had to be cool and high-end whilst feeling inviting and inclusive. That’s the spirit of the brand and what our visual identity had to communicate.

We created a minimal clean, yet powerful visual system to capture Become’s positioning as a daily unwind. The simple geometric forms express a sense of wholeness and totality between body and mind. We made use of bright colours to reflect the modern and non-stereotypical tool that it is. The final result? A bold visual identity that stands out in the crowd.