Ubisoft is one of the biggest names in gaming creating some of the world’s most popular video games. Twice a year they host a gathering of eSports stars to compete for the R6 Siege, one of the most prestigious gaming titles a team can hold. Ubisoft’s latest competition for the R6 Siege(theSweden Major) was highly anticipated, especially after last year’s event was forced to take place virtually. 

Ubisoft approached us to create the virtual identity for the Sweden Major. With Ubisoft’s reputation to maintain, the identity needed to live up to the prestige of the event and the buzz the building around it. Although the event is recurring, it changes location every single year. We had to use the same assets and logo as last year’s event while making it unique to Sweden.

Now, who doesn’t love Vikings? We dove straight into Nordic culture for this one, pulling visual elements that would pay homage to Sweden’s rich culture. We took inspiration from Viking-style typography, the Northern Lights and the Swedish landscape to really bring to life an art direction that gave exactly what Ubisoft was looking for: high energy and high quality.