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Rainbow Six Siege Sweden Major

+ Project info

Client

Ubisoft is one of the biggest names in gaming creating some of the world’s most popular video games. Twice a year they host a gathering of eSports stars to compete for the R6 Siege, one of the most prestigious gaming titles a team can hold. Ubisoft’s latest competition for the R6 Siege(theSweden Major) was highly anticipated, especially after last year’s event was forced to take place virtually. 

Challenge

Ubisoft approached us to create the virtual identity for the Sweden Major. With Ubisoft’s reputation to maintain, the identity needed to live up to the prestige of the event and the buzz the building around it. Although the event is recurring, it changes location every single year. We had to use the same assets and logo as last year’s event while making it unique to Sweden.

Results

Now, who doesn’t love Vikings? We dove straight into Nordic culture for this one, pulling visual elements that would pay homage to Sweden’s rich culture. We took inspiration from Viking-style typography, the Northern Lights and the Swedish landscape to really bring to life an art direction that gave exactly what Ubisoft was looking for: high energy and high quality.

Services

Branding

Graphic Design

Motion Graphics

Broadcast Assets

Credits

CEO — Renata Amaral Morris

COO — Gabriel Seibel

Project Management — Luisa Samuel

Graphic Design — Bruno Moncada, Gabriel Kolton, Gustavo Panichi, Afonso de Lima and Faustin Rezende

Motion Graphics — Sopa Digital

Year

2021

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