YouTube asked EAT to build a visual system that represents a global network of creators. The challenge was to translate the collaboration between creators and Youtube’s account managers, trend reporting, bootcamps and insights into a visual language that worked as both an extension of the YouTube brand and a standalone identity. We focused on a few key milestones: color energy that reflects the range of the community, clarity for easy readability across formats, modularity that lets elements fit together naturally, and motion graphics that captures the flow of constant creation. The result is a system that stays simple, flexible, and recognizable across video, motion, social, streaming, and regional adaptations. For the studio, this project reinforced how visual systems need more than style: they need to support culture, scale easily, and work seamlessly for teams around the world. 

Founder/CEO - Renata Amaral Morris
Partner/COO - Gabriel Seibel
Head of Production - Luisa Samuel
Head of Operations - Paula Ramos
Lead Designer - Rafael Baranhuk
Graphic Designer - Thomas Cosin
Graphic Designer - Gabriel Bodnar