Miggy’s World - A System for Canine Longevity

Miggy was born from the desire to turn human-level care into canine longevity.

Created by a nutritionist specialized in human health, the brand brings an entirely new formula to the pet space, a supplement designed to elevate vitality and wellbeing with the same scientific rigor applied to people.

The founder had explored some early branding ideas, but none captured the essence, purpose, or potential of the brand. That’s when EAT stepped in, not to create just an identity, but a living system, clear, intentional, and built for growth.

Miggy had a powerful idea, but no language to hold it.

The challenges included:

• Turning a scientific formula into an accessible, emotional narrative
• Building an identity that avoided the generic “green wellness” aesthetic
• Creating trust without losing sensitivity or authenticity
• Designing a system that could scale into packaging, products, and comms
• Delivering a landing page capable of introducing the brand with clarity and warmth

In essence: Miggy needed a brand as innovative as its formula.

EAT led a full design sprint, transforming purpose into a visual and verbal system.

Over 7 days of deep immersion with the client and the team, we worked through an agile brand creation format, designed to accelerate decisions, align vision, and build solid foundations for growth.

We built:

1. Positioning & Narrative

A clear, human, intentional story around canine longevity.

2. Creative Routes

Modern, light, sensitive explorations, always avoiding the generic supplement look.

3. Full Visual Identity

• Logo and variations
• Primary and secondary typography
• Color palette
• Modular graphic system
• Visual elements balancing science, care, and life

4. A System Built to Scale

A brand designed as an ecosystem, ready for packaging, social, product expansion, and future storytelling.

5. Landing Page (Shopify)

A 3–4 fold page with narrative, hero, benefits, and CTA , fully responsive and ready to evolve into a complete store.

Miggy received:

• Its own visual system
• A narrative balancing science and affection
• A scalable identity, ready for future products
• A functional landing page that introduces the brand with intention
• A unique aesthetic that escapes the obvious and builds recognition instantly

Miggy launches small, but with the architecture of a giant.

Alive, functional, and built for the future.