We love creating products that embody the essence of the people behind them, whether for a global brand, an influencer, a gamer, or a celebrity. Trinche was one of those standout projects where we merged a celebrity’s personality with a product designed to shine in a $4B market. But for us, it’s never just about the design—it’s about building a brand rooted in strategy.

This brand, created by a Mexican-American celebrity, is all about being an authentic hot sauce — hecho in Mexico! To bring that fiery vibe to life in the logo, we played with the concept of a little devil, or diablito, to truly capture the heat. The name Trinche is inspired by the devil’s trident, tying it directly to the logo’s meaning. It’s all about spice, heat, and bold Mexican flair.

We began with a deep dive into market trends, analyzing where there was room for something fresh (and tasting plenty of hot sauces in the process). Our goal was to position Trinche as more than just a competitor—it had to stand out. From brand strategy to naming, every step was deliberate, ensuring this product represented a lifestyle, not just another hot sauce.

Once the strategy was locked in, the creative process unfolded. Naming, visual identity, packaging, UI/UX, and a social media campaign came together to form a cohesive, bold, and playful design system. Each element was crafted to reflect the celebrity’s unique flair and inject a sense of mischief and fun.

Trinche, like every product we develop for celebrities, goes beyond the typical brand. It’s infused with pop culture, humor, and a rebellious spirit that shakes up the status quo. We’re passionate about creating products that are more than just functional—they’re about personality, attitude, and experience.