For Big Fan, an indie gaming publisher dedicated to elevating creators and celebrating the art of game-making, our design approach centers on capturing the diversity and passion that drive gaming culture. Big Fan’s commitment to supporting independent creators, including partnerships with prominent titles like Tron and Hellboy, inspired a brand identity that feels as eclectic and vibrant as the games it represents.The Big Fan logo reflects this rich plurality. Each letter in the logo was crafted with a unique aesthetic to embody the range of genres and styles that exist within Big Fan’s portfolio. Together, these distinct elements maintain cohesion, creating a unified identity that celebrates the varied forms of creative expression in gaming.

Our color palette is vivid and energetic, symbolizing the intensity and excitement that define both game-making and gameplay. The bold colors bring a dynamic presence to the brand, echoing the enthusiasm Big Fan brings to its partnerships and the community it serves.At the heart of our visual language is the use of frames. A nod to the evolution of geek culture, these frames serve as organizing elements that structure content and elevate key information. Solid and versatile, they create a defined stage for Big Fan’s intellectual properties (IPs) and allow seamless integration of images, videos, and text.

This graphic device not only adds clarity and focus but also reinforces the brand’s commitment to putting creators and their work at the forefront.In this way, Big Fan’s design language becomes more than an aesthetic; it’s a vibrant celebration of the indie gaming community, the creativity within it, and the excitement of the games themselves.