About the Client
SHEIN is an international fast-fashion company. Their business is driven by their wildly popular e-commerce site. They pride themselves on producing chic, affordable attire for women. Although it isn’t their main focus, they sell men’s clothing, children’s clothing, and accessories.
About the Challenge
SHEIN needed a presentation deck that would capture the essence of their brand, and help court potential partners. With that in mind, EAT needed to create a new visual universe that would feel inviting, warm, and hip.
One of our goals with this project was to highlight SHEIN’s explosive growth over the last few years. Our colorful infographics point to their huge social media presence, millions of monthly website visitors, and their “twenty-something” target demographic. The graphs and charts use simple shapes and vibrant colors to give off a fun, yet sophisticated vibe. Some of the retro-inspired outfits are complemented by 70’s-esque font choices. We made use of grids and picture frame aesthetics to capture a feeling reminiscent of a teenage girl’s bedroom walls. After all was said and done, EAT successfully helped SHEIN - shine.
Renata Amaral Morris,
Founder and CEO
Partner and COO