Los Angeles
777 S Alameda St | Spaces - ROW DTLA 2nd floor
US 90021 — Los Angeles — CA
  • Work
  • Services
  • Clients
  • Team
  • About
  • Contact
  • Work
  • Services
  • Clients
  • Team
  • About
  • Contact
Paris
44, rue de Cléry
75002 — Paris, France
  • Work
  • Services
  • Clients
  • Team
  • About
  • Contact
  • Instagram
  • Behance
  • LinkedIn
Get in touch
Copyright 2024 @ EAT LLC All Rights Reserved.

Shein

+ Project info

Client

SHEIN is an international fast-fashion company. Their business is driven by their wildly popular e-commerce site. They pride themselves on producing chic, affordable attire for women. Although it isn’t their main focus, they sell men’s clothing, children’s clothing, and accessories.

Challenge

SHEIN needed a presentation deck that would capture the essence of their brand, and help court potential partners. With that in mind, EAT needed to create a new visual universe that would feel inviting, warm, and hip.

Results

One of our goals with this project was to highlight SHEIN’s explosive growth over the last few years. Our colorful infographics point to their huge social media presence, millions of monthly website visitors, and their “twenty-something” target demographic. The graphs and charts use simple shapes and vibrant colors to give off a fun, yet sophisticated vibe. Some of the retro-inspired outfits are complemented by 70’s-esque font choices. We made use of grids and picture frame aesthetics to capture a feeling reminiscent of a teenage girl’s bedroom walls. After all was said and done, EAT successfully helped SHEIN - shine.

Credits

Renata Amaral Morris,
Founder and CEO

Gabriel Seibel,
Partner and COO

Luisa Samuel,
Project Manager

Gabriel Kolton,
Visual Artist

Services

Graphic Design

Year

2020

Previous Case
All Cases
Next Case
Click to continue