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Lyft

+ Project info

Client

We went on a road trip with two incredible partners: Lyft and Clear as Day. And by going on a road trip, we mean doing a really cool project. And by incredible partners, we do mean incredible. We’re always eager to work with brands that share some of the same values as us. Companies that work toward doing good and helping make people’s lives better and easier. So, you know, we just had to take this opportunity to work with Lyft alongside our long-time partners from Clear as Day.

Challenge

Our task was to create a special deck for Lyft’s experiential project, that really translated their unique look and feel, so we took on Lyft’s brandbook and overall vibe for inspiration. Lyft has a beautiful, well-thought, and robust brand, which made our jobs a lot easier since we had so much to work with.

Results

Since the beginning, we were granted total access to the assets we needed to help us get the tone just right, tying together the visuals with the message we were delivering. We combined their gorgeous color palette, their cool, gen-z inspired photoshoot, and a lot of animation work to make the content look light and fun.

Credits

CEO — Renata Amaral Morris

COO — Gabriel Seibel

Project Management — Luisa Samuel

Graphic Design — Jess Souza and Gabriel Ijui

Services

Graphic Design

Year

2018

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