About the Client
Following successful tests in markets such as India and Chile, a collective called CR8 was tasked to refine the BudX concept, as well as offer ways to scale this concept globally. Working with brands, artists, labels and other agencies to develop culture based strategies for a post-advertising age, CR8’s primary focus is music strategy and live experiences, as well as art, fashion and sports. While CR8 had covered most of this project, they needed our help redesigning the presentation deck.
About the Challenge
The goal was to create a fresh and bold brand aesthetic, using this new look for all of the promotional elements and communications pieces for advertising and merchandise. In addition to providing graphic design, we also shared our branding expertise, striving to create the strongest brand possible.
EAT was tasked with three projects, beginning with the BudX toolkit. When it came to this 111-page presentation deck, we needed to transform it into a potent toolbox for local marketing teams to follow. We began by incorporating the BudX logo identities throughout the pages while using the existing copy and layout of the original deck. We then shared the updated presentation with our creative strategist, Monica Glass, who then presented it to the client. The next project was for the Boiler Room event in South Korea. This global online music broadcasting platform would be teaming up with BudX for a party in Seoul, which meant they needed graphics for promotional ads on social media. Once the artwork was completed, the final aspect of this project was polishing Budweiser’s CMO music presentation. Once again, we refined the graphics, making sure everything looked sharp and engaging. By the end, BudX had an entirely new look and feel, and a clear direction towards major growth.