About the Client
Jaunt strives to be at the forefront of connecting us with technology. They make some of the most cutting edge, innovative, Virtual Reality storytelling experiences in the world and we were so excited to partner with them to tell the story of their company and their vision within the complex market landscape of Virtual Reality programming — an area of content creation that is shifting daily.
About the Challenge
Our collaboration began with a Go-To-Market deck to not only communicate the technical capabilities of Jaunt, but to do so with a unique, natural and innovative approach. While working on that project, we became obsessed with telling Jaunt’s story in the best way possible, and what started as a one-off job turned into much more as Jaunt ultimately hired EAT to be its dedicated branding partner. We started with a simple question: Who is Jaunt?
To answer that question, we immersed ourselves in brand analysis and concept research. In the end, we massively overhauled Jaunt’s communication strategies as well as their visual aesthetic. As their primary creative team for their marketing materials, we have streamlined and clarified Jaunt’s storytelling approach for them and their multiple content verticals such as Jaunt VR, Jaunt Music, and Jaunt Sports, in order to create a platform and dialogue for our future collaborations together.