Incention is a technology tool redefining storytelling. Backed by a16z, this platform empowers creators and IP holders to build immersive, gamified story worlds — where movies, games, and books come alive with deeper audience involvement. Through incentivized collaboration and token-based ownership, studios and independent creators can seamlessly co-create, share ideas, and get rewarded.

EAT crafted Incention’s brand identity, website, and visual assets to match its bold, future-forward vision. The challenge was to designing a brand that feels modern, innovative, and approachable — one that speaks to industry giants like Netflix and Amazon Studios while embracing the next generation of independent creators.

The visual identity strikes a perfect balance between simplicity and complexity, clean, accessible design infused with the limitless possibilities of the platform.

With its bold new identity and digital presence, Incention is a game-changer in storytelling. It’s revolutionizing the way creators and studios build worlds, engage audiences, and push the boundaries of interactive storytelling.

Explore the future of storytelling: incention.io

Graphic Designer: Gabriel Kolton

Motion Designer: Gabriel Ferrari

Head of Production: Luisa Samuel

Head of Operations: Paula Ramos

Founder and CEO: Renata Amaral Morris

Partner and COO: Gabriel Seibel