We were already obsessed with Culprit before we started our work for the company. You could often find us dancing at their parties in DTLA, loving every minute of it. Culprit not only throws unforgettable parties, but they’re also a record label that embodies everything that is LA, combining home-grown talent with other artists around the world they feel rep the LA vibe.
We were hired to renovate the brand’s visual mood to help unify the aesthetic and create a strong, recognizable identity to show bright & sunny California. With this, we created one-of-a-kind collage-style graphics, all pieces from vintage magazines around the world.
Our pieces were used for everything from event flyers to vinyl sleeves, video clips, t-shirts, and for a social media re-brand. Every once in a while we still get emails from people that see our work for Culprit and want something similar.