Imagine if one of the world’s biggest multinational technology companies and gaming’s most exclusive streaming platform had a baby. This is Crown Channel - an entertainment platform that mixes gaming, pop culture, and fan interactions with star-studded appearances.

We were tasked to develop Crown Channel’s brand language in a way that builds trust with their customers in the same way as its parent companies, Amazon and Prime. By creating a compelling story, we sought out to carry a message of co-creation, live interaction, and shared entertainment.

To create this one of a kind brand for the Crown Channel, we opted for using resources taken from pop culture to compose the mood of the channel, making it relatable for the viewers and connecting all the distinct worlds displayed by the platform. The result was a simple, clean and fun language that showcased bold type and bold colors that paired pretty well with the brand’s bold mission.