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CLG

+ Project info

Client

Just like we’re used to sports fans following their favorite NBA or NFL players, the gamer community follows the guys from CLG. It was our first opportunity working with an eSports team and we had a blast getting to do this project for one of the coolest teams around.

Challenge

We accepted the challenge to create social media visual assets that felt new and fresh for an already established brand. They wanted an identity that went along with their new brand, also inspiring their very passionate friends.

Results

The look and feel we created had a very cool vibe that went along perfectly with the previously launched new logos and jerseys. It had a young feel to it, relating to the gaming fans and players. They also made us a request for a handwritten font, which turned out was just right for the project.

Credits

Renata Amaral Morris,
Founder and CEO

Gabriel Seibel,
Partner and COO

Luciana Thiesen,
Account Manager

Luisa Samuel,
Project Manager

Bruno Moncada,
Jessica Souza,
Visual Artists

Berro Motion,
Motion Artists

Services

Graphic Design

Motion Graphics

Year

2018

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