Just like we’re used to sports fans following their favorite NBA or NFL players, the gamer community follows the guys from CLG. It was our first opportunity working with an eSports team and we had a blast getting to do this project for one of the coolest teams around.
We accepted the challenge to create social media visual assets that felt new and fresh for an already established brand. They wanted an identity that went along with their new brand, also inspiring their very passionate friends.
The look and feel we created had a very cool vibe that went along perfectly with the previously launched new logos and jerseys. It had a young feel to it, relating to the gaming fans and players. They also made us a request for a handwritten font, which turned out was just right for the project.
Renata Amaral Morris,
Founder and CEO
Partner and COO