Clear as Day
Long time friend and collaborator, Monica Glass had been an integral part of EAT for two years after leaving her position on the National Culture Marketing leadership team at Red Bull — she had come on board to consult on business and creative strategy — when she decided to follow her highest inspiration: opening an experiential marketing agency called Clear As Day. Clear As Day develops marketing strategies and seamlessly brings them to life through multi-platform campaigns, branded events, and content. Their specialty is helping brands authentically connect to consumers through their passion points, whether it be music, fashion, art, sustainability, or eSports.
EAT has been part of Clear As Day’s development since the start, providing brand development and analysis, a presentation deck, and motion graphics. Once we heard the name for the company it conjured up a positive vibe and we knew we should play with the idea of a simple circle representing the sun. From there, we moved onto the brand’s positioning, moving through a brand analysis to understand the goals of the agency and how they differ from their competitors. We then began going through visual references, taking in images, animations that accurately reflected the values and attributes of the brand. To deliver on the client’s direction of a brand that was both modern and timeless while still being warm and friendly, we kept the lines clean, combining the basic shapes of a circle and square, and then gave the brand its warmth through the use of nature-inspired color tones. Lastly, the design of the brand’s pitch deck, along with stationery, all fed into that singular vision.
Our first presentation featured six potential versions of the brand and we were able to walk away that day with the winner. While this is not usually the case, our long time relationship with Monica certainly helped speed up the process; the final brand was ready one month later. We consider Clear As Day as “a sister agency” to EAT and always look forward to designing assets for their many projects and events.