Twitch is the world’s leading streaming platform expanding across every form of content that you could imagine. Gaming, cooking, sports, media, you name it. Twitch Rivals is their dedicated platform for gamers to compete against each other. With a following of 1.8 million and counting, Twitch Rivals is an absolute heavy-weight when it comes to reach.

Twitch Rivals wanted to take their brand to the next level. We were faced with creating assets that spoke to the Twitch Rivals brand that could also flex to the personal brands of the streamers that use the platform. But it couldn’t just be cool, it had to work. Our team had to get to grips with all of the streaming tools and technicalities to make sure we created something that streamers could use on a daily basis.

The result was a vibrant and stand-out set of assets neatly wrapped up in a brand asset kit. We create versatile assets for every kind of streaming scenario. Then we took things a step further and built a kit manual that in a unique tone of voice that helps to add dimension to the Twitch Rivals brand. This one was definitely a win.