Twitch is the world’s leading streaming platform that’s home to every kind of content you could imagine. Gaming, cooking, sports, media, it’s all happening at Twitch. /twitchgaming is the platform’s channel for everything that is gaming culture. Fans can tune in to hear about all the latest news, content and trends from some of the biggest forerunners and influencers in the industry. It was time to streamline all of that content with one standout asset kit.

This /twitchgaming project meant that everyone at the studio had to get clued up on streaming tools. It was a steep but exciting learning curve. For the brand, we needed to create something that unified all of Twitch’s different streamers without diluting their individuality. Most importantly, it had to work for the multiple different streaming set-ups that are used on the channel.

The end result is a fun, engaging and welcoming asset kit that amplifies the /twitchgaming brand. The assets are fully interactive and customisable which allows for streamers to add their own flare to their stream. We even created an asset manual that does more than just instruct: it gives streamers the chance to experience /twitchgaming’s tone of voice.