Rumi, 2025
Brand Sprint, Web Sprint, Positioning Framework, Visual Identity, Launch Strategy and Beta Product Design

Rumi is an AI Technology Platform designed to digest, interpret and contextualize entertainment, media and culture.

The challenge was to create a conceptual framework bridging technology, humanity and spirituality. Through one of the fastest brand sprints we've ever executed, we developed the full brand identity, strategic framework and launch ecosystem used to bring the company to market. We designed the beta experience of the product, extension interfaces, landing pages and early customer acquisition materials, creating a system across product, communication and investor conversations. We also supported the company during its initial fundraising phase through strategic positioning, storytelling and investor-facing brand systems.

• Supported a $4.7m pre-seed fundraising round
• Established the strategic and visual foundation for product launch and future expansion
• Developed scalable systems across product, fundraising and customer acquisition

Gabriel Bodnar - Creative Artist
Gabriel Seibel - Chief of Operations
Gustavo Panichi - Creative Artist
Luisa Samuel - Creative Producer
Paula Ramos - Operations Leader
Rafael Rarahnuk -Creative Director
Renata Amaral - Chief Executive Officer
Project led during Gabriel Seibel's tenure at EAT LLC