OKO is a platform powered by Connected Spaces that transforms creative ideas into reality for individuals across the globe. By combining art and technology, it creates immersive experiences that push the boundaries of what was once thought to be possible, paving the way for a new era in digital experience.

OKO is the simplest way to create, modify, and share digital environments. Whether virtual physical spaces or new worlds of your design, you can customize them with low-code components and interactions while collaborating with friends and clients in real-time. It's as easy as jumping in and getting started!

Our goal was to create a complete brand identity, including a name, visual identity, and assets, that would establish OKO as the leading innovative software for designing digital environment experiences. In a universe full of buzzwords, fancy concepts and intricate explanations that are way too complicated, our challenge was to do the opposite. We needed the right language to communicate what the software was clearly. After all, OKO was developed to streamline the digital creation process. Not complicate it.

We created a world based on duality and the opposition between sides, a fundamental paradox: dream and reality, digital and physical, abstract and material. Mirrors became our creative concept. They are an analogy for the mirrored universes of the physical world and the digital environments; we wanted that to come to life in the name. That meant a palindrome. The team and the client were immediately drawn to OKO. Meaning "eye" in old Polish and Russian, the name suggests inspiration, reflection and immersion, making it a perfect fit.