A family brand from Southwest France dedicated to sustainability and the transformative power of mushrooms. Part of the booming $116.8B mushroom industry, Magic Under bridges nature, growers, and consumers in a collaborative ecosystem that champions wellness and the environment.

Inspired by the hidden magic of fungi, we crafted a brand identity with earthy tones, vintage typography, and real mushroom scans — highlighting the beauty and mystery beneath the surface

Project Team:

Renata Amaral Morris, Founder and CEO

Gabriel Seibel, Partner and COO

Gabriel Kolton, Creative Director

Rafael Baranhuk, Designer

Gustavo Panichi, Designer

Luisa Samuel, Head of Production

Collaborators:

Lola Porto, Creative Strategist

Luis Garcia Oro, Copywriter

Susana Cristalli, Copywriter