Hello Society + The New York Times
About the Client
Part of the New York Times group, Hello Society was a big player in the world of influencer networks. They were a full-service agency that represented influential creators across social media by working with brands and agencies to create and execute effective campaigns for said influencers. In their early days, the company was working with mostly Pinterest super-stars, but soon they were working with influencers across many social platforms.
About the Challenge
For more than 5 years, our goal was to design and roll out a consistent visual identity and design system, ensuring a solid presence at every brand touchpoint. EAT also strived to provide creative intelligence guidance, fueling Hello Society’s team with tools to tackle an array of business challenges.
EAT established a design and creative intelligence retainer with Hello Society, which started right after our first interaction with the brand, at the very beginning of their history. What began as a graphic design project evolved into a long-term relationship that turned us into their “brand guardians” — for many years, we were fully responsible for their ongoing brand positioning.