The Crown Cup is a brand that can hold a lot of chaos. It’s not just about sports - it’s premium, gamified fun with an all-star cast that treats its users like royalty. The Crown Cup should be simple, clean and fun, and that’s exactly the path we went for. The brand’s identity is aligned with its parent companies while also having a life of its own. The color palette and logo makes it identifiable in the blink of an eye, no matter the context.

If we had to describe the Crown Cup in just a few words, we would say it’s a game event inside Twitch Prime’s Crown Channel. But you better believe it’s much more than that: the Crown Cup celebrates everything about Crown entertainment, reaching for the stars of streaming, while simultaneously celebrating Twitch Prime members. Delivering the best content possible is a must.

The Crown Cup is a brand that can hold a lot of chaos. It’s not just about sports - it’s premium, gamified fun with an all-star cast that treats its users like royalty. The Crown Cup should be simple, clean and fun, and that’s exactly the path we went for. The brand’s identity is aligned with its parent companies while also having a life of its own. The color palette and logo makes it identifiable in the blink of an eye, no matter the context.