"How to measure brand awareness can be quite a tricky, if not entirely challenging, process, and it should ideally be a consistent, regular practice, too. While there is a divide as to the significance of measuring brand awareness, many marketing experts argue that it is crucial. It is a streamlined, structured, and strategic way to measure brand recognition and recall". The year has barely started and the discussions at EAT are already at full speed. Thinking carefully about our clients and our strategies we started 2023 with this article written by DesignRush's team.
In September 2022, we finally had a chance to take things off Zoom. The two years we spent oceans apart from each other communicating only through screens came to an end with the coolest team meeting of the year: Nice. During our five-day trip we drove through narrow roads, slept a lot, drank a couple of Aperol Spritz and many cups of coffee (discovering some undercover baristas in our team), indulged in the amazing French food, played “Times Up”, and, of course, we created brands. The new Guernsey and Mahmee brands were a huge part of this trip and those brainstorms have us feeling inspired.
Our time in Nice was a total dream and we're feeling charged up to finish 2022. Until next time. Watch the video of the trip here.
A new client that has us hungry to get started. We're so excited to welcome Foodbeast: a food and drink publication and influencer network company from California. Watch this space.
We welcome Epitome Collective as one of our latest clients.They work with brands to create culture-relevant content, at rapid speeds with the aim of leaving an impactful impression that connects.
Guernsey Holdings join EAT as a client and we’re so excited to be working with them. The company is a private investment firm that owns and operates sonic restaurants throughout the United States.
How EAT does tone of voice
We really value tone of voice at EAT. We kick off every brief with a clear strategy and established tone of voice. It really is the best foundation for creating visuals and a brand that stands out. And there’s no better case study than the work we did for our very own studio.
EAT’s tone of voice is pretty stripped back. We’re laidback Cali meets Parisian sleek. Not boring. Never monotone. Just straight to it. And we're never cold. We want our words to make people feel good. In fact, we speak pretty much the same way we do design: we never use more than we need. Sometimes that's a lot. Sometimes that’s a little. But it's always done with love.
13 years in the design industry wouldn’t have happened without finding our own way of doing things and doing it well. Including our tone of voice. We love to help brands do and achieve the same.
We welcome Mahmee as one of our latest clients. The brand does such important work as a platform that allows expectant parents to create personalised maternity care teams. Amazing clients. Amazing work. We can’t wait to get started.
We can finally reveal our newest client: Abstrax – industry leader in the research, development, and production of botanically-derived and cannabis-inspired terpenes that is creating unforgettable sensorial experiences.
We are stoked to welcome in our newest client, Wunderflats, a platform that is building the next-gen housing ecosystem.
Our CEO, Renata, is jetting off to Seattle on Monday to speak at Pocket Gamer Connects: the global mobile gaming conference. Her talk will go over Exercising Creativity in Brand Design to share our studio’s experiences with NINJA’s brand as a key case study.